Just what is a “call to action?” It is a technique marketers and advertisers use to ask you to do something specific and immediate. They want you to interact or buy…now. A call to action is designed to persuade and motivate as you:
- read an advertisement or sales letter
- hear a radio or TV commercial
- visit a website or social media page
Are you squandering away your best chance at promoting your business online? Your website is a powerful tool for getting your information into the hands of your potential customers, but if you’re not keeping it up-to-date, then what’s the point?
Frequent changes to a website help increase your search engine results, letting them know that you’re active and the provided information is still relevant. There’s nothing worse than getting to a website and finding information that’s outdated or irrelevant. Plus, consistently adding new information to a site gives your visitors a reason to check back, getting you back in front of them again and again.
About the Author: Guest blogger Brendan J. Cunningham is a Licensed Professional Business Coach. You can reach him by visiting http://excelleronconsulting.com/
As a professional business coach who works with small to medium sized businesses, I am often approached when business slows and sales slip. Many people don’t seek the help of a chiropractor until they experience acute pain. As any doctor will tell you, pain is a symptom, in most cases, the last symptom. Sagging sales are very painful for a business and if the trend continues too long it can be fatal. But the question should be, why are sales falling in the first place? It could be many things but the first place I would look would be what the company is doing with respect to their marketing and sales.
As a business coach, when I recognize that my clients are at an impasse, sometimes I ask them this question:
“How do you catch a monkey?”
Usually, they are perplexed by the question. The last person I asked shot back with:
“What the heck, does that have to do with anything?”
But I pressed on:
“Stick with me, because I am going somewhere.”
Many small businesses want to go the DIY route and build their website using online tools such as those provided by their hosting company, or free “build-it yourself” online website builders. While that gung-ho DIY attitude should be applauded, you may quickly find out that the web design process is harder than you think.
Let’s start with the basics, what is a URL and why does it matter?
Your URL, or Universal Resource Locator, is the address where your website will live. If you want to be successful on the web this is where it starts. Your URL needs to be memorable, unique, and concise to best be found by your customers.
Here are 5 simple tips for choosing the perfect URL for your website:
If you were wondering how to promote your business using social media, here are 8 tips for you!
Why You Need a Website, Even if You Have a Facebook Page
We get this question a lot, just worded a little differently – “I already have a Facebook page set up with some followers, why do I need a website?” There are a few answers to this question, but ultimately it boils down tocreating a professional image for your company and establishing credibility.
A website serves a different purpose than Facebook. While I believe that they are both valuable, for the average business, I believe that a website is more important. Let me explain:
Having a website allows you to control how your business is represented online. You can be sure that all of your information is accurate, up-to-date, and matches the rest of your marketing efforts. Your business website is often the first impression that your potential clients will get, and it can make or break the deal.
SEO, which stands for Search Engine Optimization, is quite the buzz-phrase nowadays. But what does it mean and why is it such a big deal?
Search Engine Optimization is the process of making a website easily readable by search engines, such as Google and Yahoo! By focusing your SEO efforts you are able to control what information the search engines “read” on your website, and therefore what searches they will display your website for.
This is a question that I come across all the time as a website developer for small businesses. Unfortunately there is no clear-cut answer to this, but what I can do is explain some of the pros and cons for you to weigh based on your type of business.
We actually find enjoyment in our work (ok, well most of it). We get excited when we are “awarded” new website projects!
Each new project is like a new adventure. We get to learn about a new company, meet new people, dream up a new design, and sometimes delve into a new functionality we haven’t “played” with before. We pour all of our thoughts and creativity into making your site the best that it can be, and we are genuinely happy about it. For us, your website and company succeeding are the main goal. If the website we design helps that happen, then we have achieved our goal.
So when you disappear for weeks, or even months on end, we get sad. Actually, we go through phases, it’s kind of like when that guy you went a date with just stops returning your calls. You know, first you make up excuses for the client, “maybe they didn’t get my email”, “maybe they’re on vacation and forgot an auto-responder”, “I bet their assistant deleted my voicemail and forgot to tell them about it.”, or “they’re probably just busy, I bet they’ll get back to me over the weekend”.
What’s the Point?
This is one of the first questions I ask my new website clients. What is the purpose behind your website? What results are you hoping to see by investing in a website?
There are several different types of websites, each requiring a different plan of attack to get the desired results. Whether you’re looking for an Informational website, E-commerce, or Lead Generation, a website can be a very useful marketing and sales tool when approached with your goals in mind.
Over the next few weeks we’ll focus on the different types of websites and offer some tips for how to get the most out of them for your company.
Last week we covered the features of a Lead Generation Website. This week, our focus is on E-commerce websites, otherwise known as sites you can buy stuff from!
Of the three basic types of websites we’ve covered in this little mini-series, E-commerce sites are the Granddaddy of them all. They are the easiest to track the return on your investment, the most complex to set up, and the most in-depth of the website types we’ve discussed.
Last week we explained the purpose behind having an Informational Website and what to include on one to get the most bang for your buck.
This week: Lead Generation Websites.
Leads are pouring in, night and day, weekends, holidays, more than you can handle, and it’s all thanks to your most reliable and hard-working employee – your lead-generating website. Well, that’s the dream at least right? Who doesn't want business to come to them asking for the services and products that you are offering?
More than 55% of small businesses don’t have a website. Many don’t see the benefit, or don’t have the time to commit to it. However, up to 85% of potential customers research a business online first. Without a web presence, those potential customers will likely find your competition online instead.