Feel like shaking things up a bit? Want to impress your competition with your savvy marketing techniques? Would you like to draw more customers to you? Then check out the tips below.
Just what is a “call to action?” It is a technique marketers and advertisers use to ask you to do something specific and immediate. They want you to interact or buy…now. A call to action is designed to persuade and motivate as you:
- read an advertisement or sales letter
- hear a radio or TV commercial
- visit a website or social media page
Are you squandering away your best chance at promoting your business online? Your website is a powerful tool for getting your information into the hands of your potential customers, but if you’re not keeping it up-to-date, then what’s the point?
Frequent changes to a website help increase your search engine results, letting them know that you’re active and the provided information is still relevant. There’s nothing worse than getting to a website and finding information that’s outdated or irrelevant. Plus, consistently adding new information to a site gives your visitors a reason to check back, getting you back in front of them again and again.
About the Author: Guest blogger Brendan J. Cunningham is a Licensed Professional Business Coach. You can reach him by visiting http://excelleronconsulting.com/
As a professional business coach who works with small to medium sized businesses, I am often approached when business slows and sales slip. Many people don’t seek the help of a chiropractor until they experience acute pain. As any doctor will tell you, pain is a symptom, in most cases, the last symptom. Sagging sales are very painful for a business and if the trend continues too long it can be fatal. But the question should be, why are sales falling in the first place? It could be many things but the first place I would look would be what the company is doing with respect to their marketing and sales.
“How do you catch a monkey?”
Usually, they are perplexed by the question. The last person I asked shot back with:
“What the heck, does that have to do with anything?”
But I pressed on:
“Stick with me, because I am going somewhere.”
Many small businesses want to go the DIY route and build their website using online tools such as those provided by their hosting company, or free “build-it yourself” online website builders. While that gung-ho DIY attitude should be applauded, you may quickly find out that the web design process is harder than you think.
When it happened, one person I know said five swear words in one sentence. I know another who cried. And, when it happened to me, I got nauseous.
What happened? We each lost some, or all, of our computer files. We backed up our files sporadically or not at all. At some point, loss of data happens to just about everyone without proper prevention. How will you react?
Welcome the first QuadBlog post from Quad-B Systems.
Let’s blast right into it. What do you think about phonebook advertising?
Wow! I can hear the groans from here!
This week's QuadBlog is a departure from our usual format. We sought out reputable sources to bring you up-to-the-minute small business news. Take a look. If you find the information valuable and want more like it, let us know in the comments section below.
Well, I have an interesting way to spell "Change." It looks like this: D x V x F > R.
Let’s start with the basics, what is a URL and why does it matter?
Your URL, or Universal Resource Locator, is the address where your website will live. If you want to be successful on the web this is where it starts. Your URL needs to be memorable, unique, and concise to best be found by your customers.
Here are 5 simple tips for choosing the perfect URL for your website:
Deciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords.
- What would you like to be found for in search results?
- What are your target customers actually searching for?
- How much competition is there for that phrase?
Let’s break down how these all work together.
The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means. You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.
First things first, let’s start with the basics.
Why You Need a Website, Even if You Have a Facebook Page
We get this question a lot, just worded a little differently – “I already have a Facebook page set up with some followers, why do I need a website?” There are a few answers to this question, but ultimately it boils down tocreating a professional image for your company and establishing credibility.
A website serves a different purpose than Facebook. While I believe that they are both valuable, for the average business, I believe that a website is more important. Let me explain:
Having a website allows you to control how your business is represented online. You can be sure that all of your information is accurate, up-to-date, and matches the rest of your marketing efforts. Your business website is often the first impression that your potential clients will get, and it can make or break the deal.
Blog (/bläg/) Noun: a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.
Undoubtedly, anyone who uses the internet has stumbled upon a blog during their social media browsing or Google searching. As of November of 2013, there were over 152 million blogs on the internet, with that number growing every second, literally. So what’s all the fuss about? Why blog? Is it just a lot of people hoping for a day of internet fame? No (ok, I’m sure that’s the case with some of them), many of them are actually successful business people, restaurateurs, designers, etc, working to better their presence on the web.
Is Facebook fun fading? Is Twitter too tricky? Well, there’s a new kid in town. And, it goes by the name of Google+. It is the latest Internet brainchild of the always innovative, often groundbreaking creative minds at Google. Considering that pedigree, we think you might be curious about Google+. We know we are. How does it affect small business marketing?
This is a question that I come across all the time as a website developer for small businesses. Unfortunately there is no clear-cut answer to this, but what I can do is explain some of the pros and cons for you to weigh based on your type of business.
“To Tweet, or not to tweet, that is the question:
Whether ‘tis nobler to go without
The Tweets and updates of those of outrageous fortune,
Or to take up the cause, and share your thoughts
By day, by night; by sleep, by wake”
QuadBlog welcomes guest blogger, Bill Knoche, Outlaw in the world of selling…he breaks all the rules when it comes to selling. You’ll see from his blog post, he breaks all the rules in writing, too!
Selling…in the field, or face-to-face with customers and clients, is no different than selling on the phone…or selling the people you work with, or your sales manager… it is no different than selling the person you are dating…or your wife, your husband, or your kids…or the butcher, the baker, or the guy at the 7-Eleven…it’s all the same. It’s about “creating a clearing” for conversation.
How often do you get FREE prime ad space to say whatever you want about your business? Give up? Every time you send an email. An email auto signature, the closing at the bottom of email message, is an often overlooked, underappreciated promotional opportunity.
Like all modes of communication, an auto signature is only as effective as its message. You don’t have to be a brilliant writer or talented graphic artist to create a super auto signature. You just have to know WHO you are emailing, WHAT you have that makes them happy, and HOW to tell them to get it. Here are some tips to help you create an auto signature that says more than “best regards.”