Feel like shaking things up a bit? Want to impress your competition with your savvy marketing techniques? Would you like to draw more customers to you? Then check out the tips below.
Just what is a “call to action?” It is a technique marketers and advertisers use to ask you to do something specific and immediate. They want you to interact or buy…now. A call to action is designed to persuade and motivate as you:
- read an advertisement or sales letter
- hear a radio or TV commercial
- visit a website or social media page
No time for small talk. Let’s get right to it.
What is a QR code?
Are you squandering away your best chance at promoting your business online? Your website is a powerful tool for getting your information into the hands of your potential customers, but if you’re not keeping it up-to-date, then what’s the point?
Frequent changes to a website help increase your search engine results, letting them know that you’re active and the provided information is still relevant. There’s nothing worse than getting to a website and finding information that’s outdated or irrelevant. Plus, consistently adding new information to a site gives your visitors a reason to check back, getting you back in front of them again and again.
About the Author: Guest blogger Brendan J. Cunningham is a Licensed Professional Business Coach. You can reach him by visiting http://excelleronconsulting.com/
As a professional business coach who works with small to medium sized businesses, I am often approached when business slows and sales slip. Many people don’t seek the help of a chiropractor until they experience acute pain. As any doctor will tell you, pain is a symptom, in most cases, the last symptom. Sagging sales are very painful for a business and if the trend continues too long it can be fatal. But the question should be, why are sales falling in the first place? It could be many things but the first place I would look would be what the company is doing with respect to their marketing and sales.
“How do you catch a monkey?”
Usually, they are perplexed by the question. The last person I asked shot back with:
“What the heck, does that have to do with anything?”
But I pressed on:
“Stick with me, because I am going somewhere.”
Welcome the first QuadBlog post from Quad-B Systems.
Let’s blast right into it. What do you think about phonebook advertising?
Wow! I can hear the groans from here!
Now it’s time to talk content.
There’s a saying in the web world “Content is King”. Whether “Content is Queen”, “Content is Dictator”, or “Content is the Holy Grail” speaks to you louder, ultimately the message is “Holy cow, content is the MOST important factor in creating a successful website and SEO campaign”! You can do all of the paid marketing, promotions, inbound-linking, and social media you want, but if your content isn’t useful, fresh, and relevant, none of it will matter.
Deciding what keywords and phrases you want to focus your SEO campaign around is the first step to getting better search engine results. There are several things you need to think about when deciding on keywords.
- What would you like to be found for in search results?
- What are your target customers actually searching for?
- How much competition is there for that phrase?
Let’s break down how these all work together.
So you have a shiny new website and you are excited to start showing it off but when you search for it in Google nothing comes up?
Never fear, there’s a relatively painless process you can use to kickstart your site’s search results.
The value of Facebook lies in its Social reach and potential influence over consumers. Having a Facebook Page allows you to communicate with prospective or past clientele on a daily basis, more openly than traditional marketing means. You can use your Facebook Page to collect feedback from existing customers, respond to customer questions, and clear up any confusion that may exist from negative reviews or incorrect information.
First things first, let’s start with the basics.
I was at a wedding this past weekend; little did I know I would find inspiration for this week’s blog post. At dinner, between courses, my brother politely showed off his new watch, a birthday present from his girlfriend. We “oohed and aahed” at the thin gold link band and rectangular black face accented with gold markings. Wrapped around his wrist, it looked like it was custom made with one specification: sleek.
The goal of any website is to be found and therefore generate viewers and perhaps some money. Of course we’d like that to happen immediately, for free, for everything that we do, automatically, and maybe even have some cookies delivered along the way too, just because we’re doing such a great job.
Unfortunately, that’s just not how the internet works. We’re all vying for the top position and obviously we can’t all have it. Instead, we have to choose how we’re going to go about getting the best rankings for our business for the keywords we want to focus on (which you can find help choosing by reading some of our previous posts).
Why You Need a Website, Even if You Have a Facebook Page
We get this question a lot, just worded a little differently – “I already have a Facebook page set up with some followers, why do I need a website?” There are a few answers to this question, but ultimately it boils down tocreating a professional image for your company and establishing credibility.
A website serves a different purpose than Facebook. While I believe that they are both valuable, for the average business, I believe that a website is more important. Let me explain:
Having a website allows you to control how your business is represented online. You can be sure that all of your information is accurate, up-to-date, and matches the rest of your marketing efforts. Your business website is often the first impression that your potential clients will get, and it can make or break the deal.
SEO, which stands for Search Engine Optimization, is quite the buzz-phrase nowadays. But what does it mean and why is it such a big deal?
Search Engine Optimization is the process of making a website easily readable by search engines, such as Google and Yahoo! By focusing your SEO efforts you are able to control what information the search engines “read” on your website, and therefore what searches they will display your website for.
Blog (/bläg/) Noun: a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.
Undoubtedly, anyone who uses the internet has stumbled upon a blog during their social media browsing or Google searching. As of November of 2013, there were over 152 million blogs on the internet, with that number growing every second, literally. So what’s all the fuss about? Why blog? Is it just a lot of people hoping for a day of internet fame? No (ok, I’m sure that’s the case with some of them), many of them are actually successful business people, restaurateurs, designers, etc, working to better their presence on the web.
1. Communicate the Value of the List
Is nobody subscribing to your email newsletter list? Or are the subscription numbers less than you’d like? Perhaps guests to your website aren’t seeing a need to subscribe. If guests don’t know why they should subscribe, in most cases they probably won’t. Now more than ever, users get so much spam that they are wary about who they give their email address to. Nobody wants to get spam, and nobody wants to sign up to get more email unless they know they are going to read it.
I like to inform guests of three critical things that make them feel “safe” and inspired enough to subscribe:
This is a question that I come across all the time as a website developer for small businesses. Unfortunately there is no clear-cut answer to this, but what I can do is explain some of the pros and cons for you to weigh based on your type of business.
If you’ve gotten to this blog post and you haven’t decided on your keywords or phrases yet please take the time to go back and read our previous post entitled How to determine the best keywords for search engine optimization campaigns. For the remainder of today’s post we are going to assume that you have narrowed down your target keywords and are ready to place them into your website.
Depending on the way that your website was built, your abilities will vary when it comes to editing text in certain places. The following outline the best, most general, options you should have available to you if you have access to updating your own website.
QuadBlog welcomes guest blogger, Bill Knoche, Outlaw in the world of selling…he breaks all the rules when it comes to selling. You’ll see from his blog post, he breaks all the rules in writing, too!
Selling…in the field, or face-to-face with customers and clients, is no different than selling on the phone…or selling the people you work with, or your sales manager… it is no different than selling the person you are dating…or your wife, your husband, or your kids…or the butcher, the baker, or the guy at the 7-Eleven…it’s all the same. It’s about “creating a clearing” for conversation.