875 Hopkins Rd, Williamsville, NY 14221   716-213-4444   716-213-0612   HelpDesk Support

7 Tips for Keeping Your Website Fresh

the fresh prince of bel air 186x250Are you squandering away your best chance at promoting your business online? Your website is a powerful tool for getting your information into the hands of your potential customers, but if you’re not keeping it up-to-date, then what’s the point?
Frequent changes to a website help increase your search engine results, letting them know that you’re active and the provided information is still relevant. There’s nothing worse than getting to a website and finding information that’s outdated or irrelevant. Plus, consistently adding new information to a site gives your visitors a reason to check back, getting you back in front of them again and again.


Here are 7 ways to keep your website fresh:

1.    Promote seasonal offers.

Whether you have sales for the holidays, a low time when your turn-around is faster, or simply that March is your favorite month, find a reason to run a special and use your website to promote it. DON’T FORGET TO TAKE THEM DOWN when they expire!

2.    Announce new members of your team.

Have you promoted someone on your staff? Hired new employees? Add an intro or congratulations page to your site announcing the changes. Bonus: Adding real people and sharing your company’s internal changes will make the company seem more “real” and approachable.

3.    Announce new products or services you are offering.

These are perfect events to promote online. Adding information about a new product or service helps to inform your current customers and will help get you found for that new avenue in search engines.

4.    Share breaking news from your industry.

Has a law been passed that effects your company? Has there been a breakthrough in technology that will change the way you do business? Share it on your website with your thoughts or interpretations of the changes. Bonus: By sharing recent changes in the industry this will show potential clients that you are in touch with current events in your field.

5.    Share testimonials your company has received.

There is nothing more powerful than hearing about how a company has helped to solve someone’s problem, especially if it’s something you yourself are experiencing. It helps us to hear from peers and know that we are putting our trust in someone who has earned it. Take for example Yelp.com – with over 18 Million visits per month, this review-based site shows us that people are interested in what others have to say, and they’re looking for it online! Make it easy to find by posting some of your latest client testimonials for people to read. Take it a step further: Ask your customers if you can use them as a referral so visitors can reach out to them if they are interested in learning more.

6.    Be sure that your information is up-to-date.

Take a little time every quarter to make sure that your website reflects any changes made to your business since your last updates. Has your phone number changed? Have you moved? Have you started a new Twitter account? Updated your logo? Celebrated a business anniversary? Check for phrases like “Bob has been doing business for 13 years”, and update them. It’s easy to forget how much your business evolves over one year, complete this step every few months and your site will remain accurate.

7.    Answer some of your most Frequently Asked Questions.

Every industry has some basic questions that they get asked over and over again. Answer some of these questions on your site to help potential customers with their buying process. Bonus: Your industry’s FAQs are probably also highly searched for online, if written well, using common search phrases, your FAQ page could move up the Search Engine Results and drive more traffic to you!

Luckily, many new websites are being built on Content Management Systems, which means you should be able to keep your website up-to-date without having to pay your web developer each month. If you don’t know how to make the changes be sure to budget in website changes at least 4 times a year to make sure you’re getting the most bang from your site.

If you want to make changes to your website, but you’re not sure how, or don’t want to figure it out, consider contacting us at Quad-B. Even if you don’t have a website created by Quad-B, we may be able to update the site that you have. Call us at 716-213-4444 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Tags: marketing, small business, website, web tips

What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

    Read more ...
  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.Read more ...

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.Read more ...

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

    Read more ...
  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

    Read more ...
  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

    Read more ...
  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

    Read more ...
  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

    Read more ...
  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.Read more ...

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

    Read more ...

Social Media

Find Us

875 Hopkins Rd,
Williamsville, NY 14221

Click here for directions

Need Help?

Call: 716-213-4444
Email: Click Here

HelpDesk Support

Quad-B Systems - All The Technology A Business Needs

Quad-B Systems

17 Main Street, Hamburg, NY 14075


M-F: 9AM - 5PM