875 Hopkins Rd, Williamsville, NY 14221   716-213-4444   716-213-0612   HelpDesk Support

How to Choose a Great URL

7K0A0014 2 300x200Let’s start with the basics, what is a URL and why does it matter?
Your URL, or Universal Resource Locator, is the address where your website will live. If you want to be successful on the web this is where it starts. Your URL needs to be memorable, unique, and concise to best be found by your customers.

Here are 5 simple tips for choosing the perfect URL for your website:


1)    Be descriptive.

Choose a URL that includes some of the keywords you would like to be found for. While your company may have been named after your great-granddad and it means a lot to you, it won’t tell people what you do. When it comes to search engines, descriptive keywords are king. Of course, if you’re a company like Uncle Ben’s or Aunt Jemima you might be able to get away with unclebens.com instead of easyrice.com – if Great-Grandpa’s not that well known yet, stick to keywords please.

2)    Check similar domains.

Make sure that the domain you choose is unique. If adding an “s” to your url is going to lead someone to your competitor, you may want to find something else.

3)    Keep it brief.

Marketing space is precious, just think business cards. When you have limited space to fit all of your information you won’t want to be trying to squeeze in This email address is being protected from spambots. You need JavaScript enabled to view it..

4)    Keep it simple.

Hyphens, double letters, and numbers can confuse things when it comes to web addresses. Remember that often you will be counting on people to remember your URL and to type it in perfectly. If they can’t remember where the hyphen went or if the number was spelled out or numerical, they may never get to you.

5)    Don’t give up on the .com!

Unless you run a government agency or well-known charity organization, your URL should end in .com.  Most people will automatically assume that you have a .com and won’t go fishing for .org, .biz, or .gov when you don’t come up, they’ll just go find someone else to help them.

Two important notes on choosing a URL:

1)    These tips are primarily a concern if you plan to do any print marketing using the URL or if you are counting on word-of-mouth to increase your visitor count. If you will be directing traffic strictly through links from other websites then your visitors will not need to know your URL, and therefore you can go with whatever you would like, even iwantyourmoney123.biz will get them there then…but they might not stick around long.
2)    You don’t have to choose just one. If you have the funds to purchase more than one domain (this is usually a minimal fee of approximately $15-30 a year), then multiple domains is a good option. You can have GreatGrandpaBobsWidgets.com and cheapnyswidgets.com and point them both to your website – this is the best of both worlds!

Still not sure what your best bet is for a URL?  Contact us at Quad-B and we can guide you through the website process from start to finish! 716-213-4444 or e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Tags: web tips, website, small business, web

What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

    Read more ...
  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.Read more ...

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.Read more ...

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

    Read more ...
  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

    Read more ...
  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

    Read more ...
  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

    Read more ...
  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

    Read more ...
  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.Read more ...

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

    Read more ...

Social Media

Find Us

875 Hopkins Rd,
Williamsville, NY 14221

Click here for directions

Need Help?

Call: 716-213-4444
Email: Click Here

HelpDesk Support

Quad-B Systems - All The Technology A Business Needs

Quad-B Systems

17 Main Street, Hamburg, NY 14075


M-F: 9AM - 5PM