875 Hopkins Rd, Williamsville, NY 14221   716-213-4444   716-213-0612   HelpDesk Support

5 Reasons Your Homepage Needs a “Call to Action”

Free report5 300x117Just what is a “call to action?” It is a technique marketers and advertisers use to ask you to do something specific and immediate. They want you to interact or buy…now. A call to action is designed to persuade and motivate as you:

  • read an advertisement or sales letter
  • hear a radio or TV commercial
  • visit a website or social media page

Infomercials are great at motivation, persuasion, and setting up the call to action. They have a lot of  time to create the need and demonstrate how their product can solve the problem. Throughout, they create a sense of urgency by repeatedly activating the call to action with “Call now!” or “Order now!” or Act now!”

Can call to action techniques on your website benefit your business? You bet. They can increase traffic to your site. They can generate interest in your products and services. They can deliver qualified leads to you.

Here are 5 FACTS small business owners should know:

ONE: Calls to action come in many forms. No doubt you are familiar with these examples:

  • Free trial period!
  • Free sample!
  • Price discount!
  • Join now!
  • Subscribe!
  • Free report!

TWO: Most Internet marketing experts insist that a call to action appear on the homepage of every website whether you operate a small or large business. It should be visible as soon as a visitor hits your site…top center or top right are the most common spots; call to action pop ups appearing when a visitor lands on your homepage are also often used.

Subscribe1 273x300THREE: Consider placing a call to action on every page of your site. It can be the same offer or a different one. For example, on their homepage a customer service training company offers a download of a free report entitled, “25 Stupendous Customer Service Secrets.” A separate call to action to sign up for their newsletter appears on the rest of the site pages.

FOUR: With most calls to action you give something away, whether it is a free sample, a free consultation, or a special price. You should get something, too. And, you do…a mailing list. Require an email address from everyone who signs up for your offer. Doing so builds an email marketing list to send future offers and updates about your products and services. Do not require that people fill out a form with address, phone, and other personal data. You’ll push people away. Just get their email address….and name if you like.

FIVE: Seamless interaction between your call to action and  fulfillment  of the offer is critical. When your call to action states, “click here” all links must work properly, and landing pages and forms must clearly state any instructions necessary for a successful delivery of the offer. (A landing page for a call to action is where a visitor lands after clicking your offer link.)

As you visit different websites, take note of how many feature a call to action. Look at how they do it. Click the links to get to the landing page and observe the focused sales approach. Soon, you discern well-planned calls to action versus haphazard approaches. Then, think about how you can motivate your website visitors to take action and interact with you!

If you would like to know more about calls to action, This email address is being protected from spambots. You need JavaScript enabled to view it. and let us know! Quad-B delivers effective call to action approaches, landing pages, and overall website design and content development. Visit our website.

Tags: marketing, small business, web, website

What People Are Saying About Us

  • “I have gotten several compliments about the site (mostly from friends and family). I noticed that when I type in "Interim CFO Services Buffalo NY"  the site comes up around #1 on the first page.”

    Read more ...
  • "As a small business owner, I have found Buffalo Wired's creation and working of our website to be one of the most successful investments we have made.Read more ...

  • "Buffalo Wired simply keeps our office moving in such a way as to maximize the efficiency of both myself and my employees.Read more ...

  • "Buffalo Wired did a fantastic job designing our website and we couldn't be more pleased with the final result. We have gotten many compliments and have received such a favorable response from our clients."

    Read more ...
  • "Buffalo Wired has perfected the rare art of customer service. The Buffalo Wired team shows the utmost patience and concern for the satisfaction of their customers...they will not stop until you are more than happy."

    Read more ...
  • "It is a pleasure doing business with Buffalo Wired. Their people are friendly and understanding. They take the time to listen so that they can accomplish the image that you want for your company’s website.

    Read more ...
  • "After failing with two other outfits to have my website completed and functional I spoke with Buffalo Wired. From our first meeting to working along with my web master and then onto completion, I felt at ease.

    Read more ...
  • "We had been unsatisfied with our prior web service but were reluctant to make a change because of costs and not knowing if the service and product would be any better. 

    Read more ...
  •  "I love my new website! I no longer cringe when I send a perspective customer to view it. I waited a long time to have a "professional website". I am so glad I waited. I always thought I could not afford it.Read more ...

  • "From a technological infant knowing just enough to get into trouble on my own computer, I am so impressed and grateful to Buffalo Wired for designing our new Buffalo Choral Arts Society’s webpage.

    Read more ...

Social Media

Find Us

875 Hopkins Rd,
Williamsville, NY 14221

Click here for directions

Need Help?

Call: 716-213-4444
Email: Click Here

HelpDesk Support

Quad-B Systems - All The Technology A Business Needs

Quad-B Systems

17 Main Street, Hamburg, NY 14075


M-F: 9AM - 5PM